Hong Kong Stock Market News | EAST BUY falls more than 7%, Dong Yuhui announces another long vacation

Zhitong
2023.12.20 03:37
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EAST BUY's stock price has dropped more than 7%, and as of the time of writing, it has fallen by 7.08% to HKD 29.55, with a turnover of HKD 381 million. On the news front, on the evening of December 18th, Yu Minhong and Dong Yuhui conducted a live broadcast on the EAST BUY account. Yu Minhong and Dong Yuhui revealed that Dong Yuhui will have another live broadcast on the 21st before taking a long vacation. In addition, according to data from the third-party short video e-commerce digital marketing service platform, Chananma, on the evening of the 18th, Dong Yuhui's return to the first live broadcast resulted in a significant increase in the number of viewers in the EAST BUY live room, with a slight increase in sales volume and sales revenue, but a decrease in the conversion rate (sales volume/viewers), dropping from about 2.8% on the 17th to 2%. Previously, on the evening of December 17th, EAST BUY announced on the Hong Kong Stock Exchange that the board of directors had decided on December 16th to remove Sun Dongxu from the position of CEO and dismiss him from his position as an executive director of the company. In addition, Dong Yuhui was promoted to senior partner. Yu Minhong also announced on his personal Douyin account that, after the board of directors' research and decision, Dong Yuhui has been appointed as the cultural assistant to the board of directors of New Oriental Education & Technology Group and concurrently serves as the vice president of New Oriental Culture & Tourism Group. With this, the "short essay" incident comes to an end with relevant personnel changes.

Zhitong App has learned that EAST BUY (01797) has fallen more than 7%. As of the time of writing, it has dropped by 7.08% to HKD 29.55, with a turnover of HKD 381 million.

On the news front, on the evening of December 18th, Yu Minhong and Dong Yuhui conducted a live broadcast on the EAST BUY account. Yu Minhong and Dong Yuhui revealed that Dong Yuhui will conduct another live broadcast on the 21st before taking a long vacation. In addition, according to data from the third-party short video e-commerce digital marketing service platform, Chananma, Dong Yuhui's return to the first broadcast on the evening of the 18th led to a significant increase in the number of viewers in the EAST BUY live room, with a slight increase in sales volume and sales revenue, but a decrease in transaction conversion rate (sales volume/viewer count), which dropped from about 2.8% on the 17th to 2%.

Previously, on the evening of December 17th, EAST BUY announced on the Hong Kong Stock Exchange that the board of directors had decided on December 16th to remove Sun Dongxu from the position of CEO and dismiss him from his position as an executive director of the company. In addition, Dong Yuhui was promoted to senior partner. Yu Minhong also announced on his personal Douyin account that, after the board of directors' research and decision, Dong Yuhui has been appointed as the cultural assistant to the board of directors of New Oriental Education & Technology Group and concurrently serves as the vice president of New Oriental Culture and Tourism Group. With this, the "small composition" incident comes to an end with relevant personnel changes.

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