Hong Kong Stock Concept Tracking | Snapped up! Apple Vision Pro pre-sale is exceptionally hot, a new revolutionary product has arrived (with concept stocks)

Zhitong App has learned that on January 19th, the highly anticipated Apple Vision Pro officially started pre-sales in the United States. The pre-sales were extremely popular, with the Apple website's servers being overwhelmed within 5 minutes of the pre-sales opening, and inventory being sold out within 18 minutes. After just 2 hours of pre-orders, the delivery date has already been pushed back to March or even April.

Just when everyone thought Apple had run out of ideas and couldn't release another revolutionary product, Apple unveiled its first mixed reality (MR) device, the Apple Vision Pro. This device is touted by Apple as the first spatial computing device and is expected to be the next groundbreaking Apple product.

At the 2023 WWDC, Apple CEO Tim Cook stated, "Mac took us into the era of personal computing; Apple took us into the era of mobile computing; Apple Vision Pro will take us into the era of spatial computing." It is clear that Apple sees Vision Pro as a game-changing product that transcends time.

In terms of specifications, the Vision Pro features a Micro-OLED display and is equipped with an 8-core CPU, a 10-core GPU, a 16-core neural network engine, and 16GB of unified memory on the M2 chip. It also has an R1 chip dedicated to processing input data from 12 cameras, 5 sensors, and 6 microphones, achieving a latency as low as 12ms and a memory bandwidth of 256GB/s. Additionally, it runs on Apple's specially developed visionOS spatial operating system.

As for pricing, according to information on the Apple website, the Vision Pro is priced at $3,499 for the 256GB version (approximately RMB 25,000), $3,699 for the 512GB version (approximately RMB 26,700), and $3,899 for the 1TB version (approximately RMB 28,000).

On the first day of pre-sales, the Vision Pro experienced a rush to purchase. On the eBay platform, there have been listings at inflated prices. For example, the 512GB version is being resold on eBay for as high as $6,000 (approximately RMB 43,260), a 62% premium over the official price of $3,699. On certain domestic e-commerce platforms, the price for purchasing through a proxy ranges from RMB 35,000 to RMB 70,000, with the highest reaching RMB 90,000, and there is no guarantee of being among the first to receive the product.

According to feedback from the supply chain, the annual production capacity of the Vision Pro supply chain is currently at the level of 1 million units. With limited supply chain capacity, the hot sales of the product are expected to drive supply chain expansion. Industrial Securities believes that the outlook for the Apple MR market is very optimistic, with sales expected to reach one million units in 2024 and a significant increase to ten million units in 2025. Huachuang Securities' research report states that Apple Vision Pro's processing chip, screen, optical lens, and other XR device hardware all adopt the most advanced configuration in the industry, and it is expected to become an industry benchmark product, driving hardware innovation in the industry. In terms of investment opportunities, CITIC Securities suggests paying attention to related companies participating in the Vision Pro hardware industry chain.

In addition, Apple announced that a series of groundbreaking entertainment experiences will be launched on Apple VisionPro, which will be released on February 2nd. Vision Pro comes with the built-in Apple TV App, and various streaming services and sports applications are available for download.

The all-new App Store has over 1 million applications, Apple Arcade has over 250 interesting games, and a brand-new spatial experience designed for VisionOS. VisionOS supports various unique technologies in the Apple ecosystem to provide a seamless entertainment experience on Apple Vision Pro. Through SharePlay, Vision Pro users can watch TV shows and movies with users on other Apple devices, listen to music on Apple Music, and play games on the App Store and Apple Arcade. VisionOS also introduces several new features and technologies, including Travel Mode and Guest User.

Guolian Securities' research report states that the launch of Vision Pro will not only directly impact related supply chain companies but also bring new investment opportunities to the XR industry, especially content ecosystem vendors. In the Apple Vision Pro supply chain, Chinese suppliers account for more than half of the total, mainly responsible for the main structure, sensor modules, and contract manufacturing, and related companies are worth paying attention to. Vision Pro is expected to lead the development of the XR content ecosystem and provide investment opportunities in the industry, especially in the gaming, film and television, education, and radio and television media fields.

Debang Securities believes that the consumption forms of C-end streaming media, sports, games, and other content are expected to undergo transformation with the introduction of Vision Pro. On the one hand, the use of MR devices is expected to increase immersion, especially for movies and events. On the other hand, it is expected to generate more native content based on MR devices, creating new forms of content. B-end areas such as cultural tourism and exhibitions are expected to be the first to land, and other areas such as virtual shooting are expected to achieve cost reduction and efficiency improvement through XR-related technologies.

Relevant concept stocks:

Goertek (01415): Guo Mingchi, an analyst at TF International Securities, predicted in May last year that Goertek would be one of the CCM (camera module) suppliers for the second-generation Apple AR/MR devices, with an expected supply proportion of 70%–80% or more. With the imminent release of Apple MR, the company is expected to become an important optical module supplier, opening up future growth space. Shunyu Optics Technology (02382): Shunyu has mastered leading technologies such as miniaturized packaging, which can be used for AR module packaging. For the near-eye display part of AR devices, Shunyu has established a dedicated business unit to research and develop AR waveguide nanoimprint technology.

Goertek (02018): Based on the research and development of core technologies such as Pancake VR optical technology, AR diffractive waveguide technology, XR acoustic sensing components, audio algorithms, XR cameras, and bionic haptic motors, Goertek has successively launched industry-leading solutions such as Pancake VR optical modules, XR audio software and hardware solutions, and self-tracking 6DoF haptic feedback controllers. Ultimately, it has formed a one-stop XR solution layout from point to line to surface.