Report: Apple is in talks with Alphabet-C to embed Alphabet-C Gemini into the "AI version of iPhone"

AI "latecomer" Apple is actively promoting the embedding of large models into Apple, and this potential cooperation may set off a huge wave in the artificial intelligence industry.

On Monday, according to sources cited by the media, Apple and Google are actively negotiating, hoping to authorize Apple to use Gemini to support some new features of Apple's software this year. In addition, Apple has recently been in discussions with OpenAI and is considering using its models.

It is reported that Apple is seeking the relevant licenses to use the Gemini model to add new generative AI features to Apple 18. Earlier reports indicated that analyst Mark Gurman revealed that the upcoming Apple 18, set to be released in June this year, will be the biggest update in Apple's history, with the key focus on "AI".

Apple CEO Cook has previously promised to bring "groundbreaking" AI innovations this year to seek new business growth points for the company.

Currently, Apple is developing some new features for Apple 18 based on its own AI models, all of which will run on the edge devices rather than through the cloud. The new features will be similar to intelligent assistants like ChatGPT, allowing users to engage in multi-turn conversations with Siri.

Earlier reports stated that the new version of Siri, expected to be based on Apple's in-house developed large language model project Ajax, will have the ability to automatically perform more tasks as its main feature.

Some analysts point out that if edge AI can be achieved, it will bring Apple two core advantages: excellent response speed and user experience without the need to send requests to remote servers; outstanding privacy protection, with user data staying entirely on their own devices and not being collected or utilized.

However, the latest information from insiders indicates that considering the gap between Apple's internal similar technologies and competitors like Google, seeking external partners seems to be a wiser choice. Once an agreement is reached with Google, Gemini will be able to enter Apple's over 2 billion active devices.

Analysts suggest that once Apple and Google reach an agreement on this matter, it will further strengthen the long-term cooperation relationship between the two tech giants in the search field. For years, Google has been paying Apple billions of dollars to make its search engine the default search engine on Safari browsers on Apple and other devices.

This agreement will give Gemini a key advantage in terms of potentially reaching billions of users, but it may also once again trigger antitrust scrutiny of these two companies by regulatory authorities. The cooperation relationship between Apple and Google in the mobile search market has long been questioned by regulatory authoritiesThis potential deal is expected to be officially announced at Apple's Worldwide Developers Conference in June. However, the two parties may ultimately fail to reach an agreement, or Apple may choose to collaborate with other AI companies such as OpenAI