After reading "Apple AI Full Stack", would you consider changing your phone?
Business Insider reporter Peter Kafka believes that Apple's AI capabilities sound good but lack disruptiveness, perhaps because Apple wants to proceed cautiously on the AI path, trying to present an AI image that is both amazing and non-threatening
On Monday, June 10th, Apple showcased the AI vision at the Worldwide Developers Conference (WWDC): the iPhone can automatically understand your emails, messages, and schedule, allowing you to directly ask it when to pick someone up at the airport and where to have lunch next, without having to check one by one.
These AI features from Apple will only be available in its flagship products, including the 15 series iPhone launched last fall, the latest and most powerful iPad and Mac, as well as other new devices to be launched later this year.
While these features can indeed simplify many trivial matters in our lives, the key question is, are these features compelling enough for you to spend at least $800 on a new phone, iPad, or Mac?
Peter Kafka, Chief Reporter in the media and technology field at Business Insider, believes that these intelligent assistance scenarios sound quite good, especially the airport scenario mentioned at the beginning, but not all showcased features are revolutionary, such as the ability to customize emoji in messages.
Kafka suggests that the most impressive AI applications may still be waiting to be discovered by developers, but there is also a possibility that Apple wants to proceed cautiously on the AI path, trying to present an AI image that is both amazing and non-threatening.
This is Apple's response to the complex emotions towards AI technology in recent years. On one hand, each revolutionary update of large models like GPT is astonishing in the rapidly evolving capabilities of AI, while on the other hand, fears of various industries being replaced by AI are spreading.
This is probably why Apple refers to its AI products as "Apple Intelligence" instead of "Artificial Intelligence," implying a difference from other AIs, aiming to provide useful but non-intrusive technology.
Kafka points out that within Apple's framework, artificial intelligence is helpful but not creepy, useful but not too destructive.
But more importantly, it needs to be cool enough to justify users paying for a new, very expensive product. This is particularly crucial for Apple, whose iPhone sales growth has been continuously declining