TikTok partners with Amazon: Shop on Amazon without leaving the short video app

TikTok announced a partnership with Amazon, allowing users to purchase products from Amazon without leaving the short video app. Users will see Amazon product recommendations in the "For You" section and can link their TikTok account to their Amazon account through a "one-time, secure, fast, and easy" setup. Once the accounts are linked, users can make purchases on Amazon through product ads without leaving the TikTok app, achieving a faster and smoother experience. Additionally, users can also see real-time pricing, Prime eligibility, delivery estimates, and product details in Amazon ads on TikTok, and can choose to unlink their Amazon account at any time in the TikTok app settings