Exclusive | Xiaomi adjusts its Brand Management Committee: Lu Weibing appointed as Chairman, with Zeng Xuezong, Wang Xiaoyan, and Xu Fei as Vice Chairmen

Sina Technology exclusively learned that Xiaomi recently issued an internal cadre appointment document, making personnel adjustments to the Xiaomi Group Brand Management Committee. Lu Weibing, the group's president, was appointed as the chairman of the Brand Management Committee, while Zeng Xuezong, senior vice president of the group, Wang Xiaoyan, vice president of the group, and Xu Fei, vice president of the group, were appointed as vice chairmen of the Brand Management Committee, responsible for major strategic discussions and decisions on the group's core brand architecture and brand assets. Wang Shiwei, deputy general manager of the group's Strategic Marketing Department and general manager of the group's Brand Department, was appointed as the secretary-general of the Brand Management Committee, while Pan Jiutang, chief of staff of the group, and Xu Jieyun, deputy general manager of the group's Strategic Marketing Department, were appointed as deputy secretaries-general of the Brand Management Committee, responsible for the committee's daily operations. In addition, Xiaomi also appointed several middle and senior management members from various departments as executive members and members of the Brand Management Committee, covering almost all core business lines and core functional departments