ZEEKR PR criticizes Xiaomi's car for losing 60,000 yuan per vehicle

On August 22nd, Xu Jiye, the public relations director of ZEEKR, criticized Xiaomi and Lei Jun for losing money on car sales on his WeChat Moments. Xu Jiye launched a strong criticism, "Entrepreneurs like Lei Jun, do you have any sense of public morality and shame? Losing 60,000 RMB on each car, why continue to sell so many? Some companies lose money because they can't sell without discounting. What about Xiaomi and Lei Jun? In the past, this was called dumping, which is the worst nature of businessmen." It is reported that Xiaomi released its latest financial report yesterday, showing a quarterly revenue of 6.2 billion RMB in the automotive business, losing 66,000 RMB per car sold. Analysts believe that, given Xiaomi's late entry into the automotive industry and the lack of a market scale at present, short-term losses are inevitable, and some of the initial investment costs are also included in the losses