Apple to cut 100 jobs on a small scale, mainly focusing on the Apple Books team

According to the latest information from Zhitong Finance and Economics APP, Apple (AAPL.US) has been trying to avoid large-scale layoffs as its operational efficiency is higher than that of competitors who make big expenditures. However, signs of some layoffs this year indicate that the iPhone maker is looking for opportunities to further enhance efficiency.

According to a report from Bloomberg on Wednesday, the company is cutting about 100 positions in its digital services division, mainly focusing on the team responsible for the Apple Books application and Apple Books.

Apple did not immediately respond to requests for comment on this matter. While Apple did not carry out large-scale layoffs like its competitors last year, it does not mean that it did not make some layoff decisions. In April this year, the company announced plans to lay off over 600 people in California, a decision made weeks after canceling projects related to electric cars and smartwatch displays.

Of course, compared to Apple's total workforce of over 160,000 employees, these layoffs are just minor reductions, but they reflect the company's decisive attitude in areas that are no longer a priority.

Although Apple Books is not considered a major part of Apple's service product lineup, Bloomberg reports that the application is still expected to receive new features over time.

Apple's services business is the fastest-growing segment in its 2023 fiscal year, with revenue reaching $85 billion, a 9% year-on-year increase. The company expects the growth rate of this segment in the current quarter to reach 14%, the same as in the June and March quarters.

As of Wednesday's close, Apple fell by 0.68% to $226.49