BYD is going to compete in the LI AUTO-W market.

BYD is eyeing the wallets of the urban middle class and is competing with car companies such as LI AUTO-W for customers. On the evening of August 5, BYD high-end brand Tengshi launched its third model Tengshi N8 after brand renewal. At the same time, Tengshi D9 also pushed the DM-i exclusive type. Both models are priced above 300000 yuan and are aimed at luxury SUV consumers. If it is said that by launching D9 before, Tengshi has found new demand from the MPV market, which is already in the Red Sea, and has made a way out. Tengshi N8 is a piece of paper handed out by BYD to more than 300000 players in the luxury SUV market after the high-profile appearance of Tengshi N7. After enriching its own product matrix, BYD showed its bayonet to break its wrist with LI AUTO-W, which was booming in the new energy market in the first half of the year. Zhao Changjiang, general manager of Tengshi's sales department, said bluntly that if an SUV is just a danny car for urban commuting, it is far from enough. Tengshi N8 hopes to build a full-scene SUV that can be both super-domestic and cross-country camping. In and out of the words, they all compete with LI AUTO-W labeled "dads. In terms of market sales, Tengshi's biggest competitor is LI AUTO-W. In the list of sales volume in the first half of this year, the top five new energy hot-selling models with starting prices above 300000 yuan are Tengshi D9 DM-i, LI AUTO-W L8, LI AUTO-W L9, LI AUTO-W L7 and Krypton 001. By July, the top five lists were LI AUTO-W L7, LI AUTO-W L8, Weilai ES6, D9 DM-i and LI AUTO-W L9. If you want to gain a firm foothold in the luxury car market above 300000, you also need a model between Tengshi D9 and Tengshi N7 to supplement the blank of the product line. The listing of Tengshi N8 is to supplement the product line of medium and large SUV in the existing MPV and hunting SUV array. Some people in the industry have analyzed Wall Street's knowledge and information. Unlike D9 and N7, Tengshi N8 is based on the Tengshi X that Tengshi launched in 2019. Although it has the cloud-C intelligent damping body control system and CCT comfort control technology, as well as the blessing of Tengshi Pilot and DM-p super hybrid systems, it is more like a product thrown out by Tengshi, sharing part of the pressure that D9 does not cover the market. It is worth mentioning that the D9 DM-i exclusive model was also launched on August 5, aiming at the domestic SUV and MPV market of 30-350000 yuan. This is the target market of N8, there is also a certain overlap. In terms of short-term planning, N8 is not the main force in the amount of Tengshi. Zhao Changjiang said that with the introduction of these models, the sales targets for N8, N7 and D in the second half of this year are 5000, 10000 and 15000 respectively. In other words, the goal of Tengshi in the second half of the year is to achieve monthly sales of 30000 vehicles. It can also become a brand in the new energy market with a starting price of more than 300000 yuan and a monthly sales volume of 30000 vehicles. Teng's ambition did not stop there. Zhao Changjiang told Wall Street that by 2025, Tengshi hopes to sell 600000-900000 vehicles a year, that is, 50000-75000 vehicles a month. Interestingly, at the financial report meeting on the evening of August 8, Li Xiang, chairman and CEO of LI AUTO-W Auto, said that with the introduction of new models next year and the further improvement of production capacity, the time node for LI AUTO-W to surpass BBA's sales in China next year will also be advanced, when LI AUTO-W will become the largest luxury car brand in China. BMW, Mercedes-Benz sales in recent years to maintain the level of 750000-800000 vehicles. With LI AUTO-W and Tengshi launching a sprint in sales volume, the seats of the entire luxury car brand will also be scattered and reshaped. The arrival of the new energy era, so that the luxury car market ripples. In the era of fuel cars, BBA firmly occupies the top three of the first-line luxury car brands. Other brands have always wanted to be among the first-line brands, but they have worked hard for many years to no avail. New energy brings all car companies to the same starting line, and everyone has the possibility of winning the championship. The luxury car market has become a battleground for military strategists. According to data from the Federation, in the first half of this year, models above 300000 yuan grew faster, up 32 percent year-on-year to 1.31 million vehicles, accounting for 13.8 percent of overall sales, up sharply from 9.5 percent in 2020. In the first half of the year, sales of models selling for less than 300000 yuan fell 0.8 year on year. The increased demand for high-income groups of the urban middle class and above has led to a good growth trend in the market above 300000. In the new energy sector, sales of new energy vehicles above 300000 yuan increased by 121.8 year-on-year, with a cumulative retail volume of 329800 vehicles. Much higher than the overall market growth rate. Car companies including Gaohe, LI AUTO-W, Weilai, Zhiji, Jikrypton, Ean and Hongqi have all rolled out their products in the new energy market above 300000. And there are already brands such as LI AUTO-W and Tengshi, which have had an impact on the status of traditional luxury car brands such as BBA. However, as BMW makes full efforts to electrify this year, Mercedes-Benz strengthens its localized research and development in China, Audi cooperates with SAIC to develop new models, and so on. These traditional luxury car brands are also making efforts in the field of new energy. Behind them, brands such as Volvo and Land Rover also hope to seize the opportunity of new energy vehicles and fulfill their dream of being on the front line in the era of fuel vehicles. This new competition is all-round. From technology, production, channels and services, all players in the stadium have their strengths and weaknesses. The new demand for smart electric vehicles such as smart driving and smart cabin and the advantages of traditional luxury vehicles such as quality, safety, and interior design need to be comprehensively considered. There will also be new players, the impact of the existing hegemony. The future of the luxury car market, but also increasingly lively.